Postmodernism is Modernism on crack, learning all of the rules so all of the rules can be broken. Creativity is not a matter of coming up with a new idea out of thin air. It has been said: there are no new ideas, only old ideas with a fresh coat of paint. Creativity examines old ideas expressed by others and transforms them through constructing new associations or by viewing the idea from an alternative angle.

Form determines function. Improvisation gives multiple uses and multiple interpretations to the same reality. Form also needs to be functional, if functionality is necessary. Aesthetics are secondary to convenience and usability.

Establishing a focal point, using the rule of thirds, incorporating white space, repeating design elements, forming a sense of structure and hierarchy, and creating scale, harmony, and contrast are all build on the foundation of a solid, functioning grid. Beginning with a set of pre-established parameters frees the artist to explore a myriad of opportunities within the desired framework.

Visual irony: saying the opposite of what is initially perceived. Culturally acknowledged graphics, trending stylistic elements, and technologically advanced symbols can serve as non-verbal communication and lend themselves to playing with traditionally understood ideals.